How will visitors discover, choose and book your business in 2027?
From Google and AI-assisted travel planning to reviews, social media and trusted recommendations, visitors have many ways to find their next experience. This practical workshop will help you decide where to focus your marketing effort – and how to turn attention into bookings and sales.
Led by Simon Laing, a North East-based tourism consultant and founder of Northern Latitude, the session will use design thinking to explore your customers’ journey, develop ideas and refine them through feedback.
Working on your own business, you’ll:
-Identify priority audiences, including opportunities through travel trade and partnerships.
-Sharpen your message so visitors understand why to choose you.
-Explore website, Google and AI visibility, reviews and social media.
-Consider booking software and ways to make buying easier.
-Explore distributed selling through online travel agents and tour operators.
-Develop and test marketing ideas with fellow participants.
-Map seasonal content, campaigns and practical actions for 2027.
Your takeaway: an outline marketing plan for the 2027 tourism season, covering target audiences, key messages, priority channels, seasonal activity and ways to measure results.
Designed for growing businesses across the visitor economy. Bring a product, service or experience to work on.
This workshop is delivered by NBSL as part of the NE – RGP programme.