Overall aim
To give participants a practical understanding of the business plan as an idea and why it is important.
Learning Outcomes
By the end of the workshop, participants will be able to:
- Explain the purpose of a business plan and how it supports decision-making and business growth.
- Define their business idea clearly, including the problem being solved and the value being created.
- Identify and describe their target customers and understand their key needs.
- Develop a simple value proposition that differentiates their business from competitors.
- Identify key revenue streams and costs and understand the basic financial logic of their business.
- Assess their competitive environment and identify opportunities and threats.
- Set clear business objectives and priorities for the next 6–12 months.
- Create an initial action plan with practical next steps, milestones and responsibilities.